ABA

info@avoidbeingaverage.com
(619) 204-6181

Wayne "Coach LYTE" Brown

Unlock Your True Potenial and Achieve Lasting Success

Wayne "Coach LYTE" Brown is a catalyst for innovation & transformation, helping high achievers break through burnout, imposter syndrome, and unfulfilling success. As a trailblazing entrepreneur, Positive Psychology Coach, and Doctoral Candidate, Coach LYTE has spent over two decades guiding youth & six-seven-figure entrepreneurs, executives, and leaders to realign their purpose, elevate their success, and achieve extraordinary fulfillment.

From Adversity to Achievement

Coach LYTE’s story is one of resilience. From being a airbrush artist living out of his car, art studio, and sleeping behind his store counter with his loyal dog, Hope, to building a thriving business, his journey reflects the power of turning adversity into opportunity. His mantra, “I took the ‘t’ from I can’t and added it to my pain, affirming ‘I can paint’,” encapsulates his belief in the power of mindset to turn struggles into stepping stones.

Testimonials

What our clients say

Being with Lyte was a transformative experience...He empowered me to be at my very best, to make the best decisions and to be the most effective leader possible.

Jon B.

Satisfied Client

Coach Lyte is not just a coach; he's a beacon of knowledge, wisdom, and compassion...He guides individuals towards self-awareness and transformation. Working with him IS life changing.

Monica Brown

Veteran, U.S. Navy

Coach Lyte helped me to prioritize my goals and analyze my choices, my commitments, and my relationships...In less than one year I was able to get a brand-new vehicle, purchase a home for my family, and earn a promotion at work.

Maritza J.

Satisfied Client

From Grit to Greatness

Coach LYTE’s mission is simple yet powerful: to help high achievers navigate their personal and professional lives with purpose, passion, and authenticity. His philosophy—“Reviewing results over reasons revolutionizes revenue”—guides his work, helping clients achieve not just financial success, but deeper meaning and fulfillment.

Growing up feeling alone, Coach LYTE realized that everyone is living “A.L.O.N.E.”—A Life of Navigating Excellence. He teaches his clients how to embrace a win/win mindset to unlock their true potential and live a fully expressed, purpose-driven life.

Who Coach LYTE Helps

Coach LYTE specializes in working with high achievers who:

Feel burned out or unfulfilled despite their financial success.

Struggle with imposter syndrome, self-doubt, or entrepreneurial fatigue.

Seek to realign their business and personal lives with deeper purpose and clarity.

Get Started

Why Choose Coach LYTE?

Proven Success

With over 20 years of experience, Coach LYTE has partnered with renowned brands like Keller Williams Realty, Ben & Jerry’s and YMCA, while guiding hundreds of entrepreneurs and over 100,000 youth redefine their success and reclaim their passion.

Doctoral-Level Expertise

As a Doctoral Candidate in positive psychology, Coach LYTE integrates cutting-edge research with practical strategies to fuel personal and professional growth.

Unique Holistic Approach

ABA hybrid approach combines positive psychology, business strategy consulting and counseling provides a holistic experience that fosters success while empowering well-being.

Authentic Connection

Having overcome his own challenges, Coach LYTE brings empathy, authenticity, and real-world wisdom to every coaching relationship.

Ready to Break Through?

If you’re ready to align your business success with personal fulfillment, Coach LYTE is here to guide you. Don’t navigate this journey alone. Schedule your consultation today—spaces are limited, and transformation is waiting!

Get Started